Chanel is bringing Lipstick back

Women's Wear Daily and it's sister publication, W magazine report that Chanel is out to snatch up a whole generation of women raised on lipgloss and convert them to the faithful lipstick wearers of the past. And their timing couldn't be better. It is said that during tough economic times, women tend to splurge more on makeup, especially lipstick as an inexpensive way to snazz up their look.

Rouge Coco, as the new hydrating lip color will be called, is named after the brand's founder herself, and her nickname as a youth. It is supposed to go on smooth with only one swipe needed to coat a lady's lips with one of Chanel's 30 shades based on Madame Coco's life stages. The magazine reports that represent each shade mirrors a phase that coco went through. Mademoiselle is a soft pink, Camelia a deep rose, and Paris a bright red.

It's a time of throwbacks for Chanel. When times are tough, stick with what works. No one ever got fired for sticking with an old standby. This season Chanel took a decidedly retro turn, bringing back their quilted purse, with a few trendy tweaks. Now they are turning to revive possibly one of makeup's oldest friends. At $30 a pop, it is a decidedly affordable taste of Chanel. Now ladies, it's only up to you to pick the right shade.