Monday, April 18, 2011

Allure Beauty Product Finder

Allure magazine announced in their April issue that they are solving the problems of any woman who has ever tried to pick out a new eye shadow or lipstick, only to have the mission go terribly awry. They are in the process of creating a beauty product finder, guided by user inputs. It is coming soon on their website, but they have a link to beauty product award winners here to keep you busy in the meantime.

I, like most women, have my standby weekday beauty routine: apply compact, dot on a little cream blush, brown eye liner, shimmery taupe shadow, curl eyelashes, two coats of mascara finish with some raspberry lemonade chapstick. On a fancy night out I bust out my smoky eye palette, and liquid black liner for a cat eye effect. For standard weekends, I tend to coordinate my eye shadow with the color palette of my outfit. There are several routes I can go down with my makeup, but when I want to go outside my normal box, I tend to draw a blank when product shopping.

I wander the aisles of CVS looking a little lost trying to find products I read about in magazines. Or I rub endless blushes and lip tints onto the inside of my palms in Sephora with no idea what I’m really looking for. The makeup counter people in Macy’s intimidate me, and tend to be less than friendly. I want to wear lipstick, but somehow always end up with a garish looking shade. I’d like to start wearing “big girl” makeup (read: more expensive, and not bought in a drug store), but I don’t want to lay out the moolah without knowing it’s going to look good.

Enter the Allure beauty product finder. You input what type of product you are looking for (hair, skin, makeup), and choose from a selection of product options. Then you input things about yourself, your skin type, price range, and the flaws you’re trying to mask with your purchase. Then with a click of a button, Voila! Personalized beauty recommendations from Allure’s trove of editor tested products. I can’t wait for it to be ready. Happy shopping!

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